October is breast cancer awareness month, and this year the Ferndale Police Department decided to go pink for the cause: the department launched their new #PinkPatch Project, a program aimed at raising awareness and funds for cancer support.
The project, coordinated by Community Engagement Officer Sgt. Baron Brown, saw the distribution of more than 100 pink-hued official Ferndale Police patch key chains to community members on a first-come, first-served basis. Participating businesses agreed to donate a 10% match of the amount spent for each person who showed their patch during a purchase throughout the month of October.
The department’s coordination efforts and the generosity of local businesses and residents paid off: on Nov. 20, Brown and Cap. Vinny Palazzolo presented a total of $1,795 to Gilda’s Club, a local support organization for people living with or affected by cancer. Located in a spacious, historic home in Royal Oak, Gilda’s Club offers services ranging from music and arts programs to caregiver and support groups to renowned events like Bras for a Cause.
“We have about 1,000 members a month who come through our doors,” says Megan Hengesbaugh, Gilda’s Club marketing and events manager. “We’re a support for anyone who needs it—women, men, and children who have cancer, or who’ve been personally touched by it.”
Brown says that the Police Department chose Gilda’s Club for their #PinkPatch fundraiser because of their strong support mission and the good they do within our community.
“We’re so pleased to be able to give this money to such a deserving organization,” Brown says. “And we’re incredibly grateful to the businesses and individuals who contributed and made this program possible. A special thanks to Danny's Irish Pub for their $500 donation, and to all of the fine Ferndale establishments who partnered with us."