City Launches New Parking Website and Online Permitting Portal

April 25, 2018

The City of Ferndale has launched a new and improved parking website today, April 25, 2018.

The site—which will continue to live at its existing URL,—features a more powerful search; improved, user-friendly navigation; and an enhanced design that mirrors the City's main website, providing a more intuitive user experience. The site was designed and developed specifically for the City of Ferndale by SeamlessGov.

The launch also includes a total upgrade of the online parking permitting system—something that's been in high demand by residents and business employees. ParkFerndale Permits, powered by Passport Parking, now delivers a completely digital permitting experience. Gone are the days of clunky online permitting and monthly visits to City Hall; the new system relies on a simple one-time registration with fast online renewals thereafter. Enforcement is now based on license plate numbers as well, so no need for paper placards, stickers, or handheld passes.

Assistant City Manager Joseph Gacioch, who managed the website and permitting portal upgrades, said that the City has been moving towards this new standard for over a year.

"We wanted to modernize our approach to customer service and make access to our permits more convenient to downtown employees," Gacioch said. "Going digital also means that we've "greened" our process by reducing our paper and printing impacts."

Gacioch said that the benefits to citizens and parking users are numerous, including:

  • 100% digital permitting—once you register your vehicle, you'll be able to renew simply online thereafter. (For those who like to come and visit us at City Hall, you're welcome to continue to do so!)
  • Google collaboration, making online searches easier and more robust
  • New GIS tech-accurate parking locations map—more dynamic and responsive to real-time updates and changes
  • A new text and email notification tool, coming soon. . . keep apprised of parking lot closures for construction, special events, and more

How can I access the new site?

Great news: the site will remain at its existing URL, To interact with the new site, just click the link and check it out.

How do I get a parking permit?

Whether you're a downtown business permit customer or a residential RPZ or RPOP permit holder, you can start by visiting the new permit portal. Please keep in mind:

  • You'll need to register for an account through ParkFerndale—yes, even if you already had one on the old site. We apologize for the inconvenience; it was a necessary component to our tiered upgrade. We promise you'll only have to do it once!
  • You will need your license plate number to create an account and register your vehicle. Enforcement now happens via licence plate, not sticker or placard—so this is a key component.
  • An email address is required to register for a business permit. Yes, in all cases . . . no, unfortunately we can't offer any exceptions, as this is standard procedure for pretty much all digital accounts these days. But the good news is that it will allow you to renew your business pass easily online . . . no more visits to City Hall, unless you want to stop in and say hi. So it's worth it!

If you have questions about the permitting process or the new website, contact the City of Ferndale at 248-546-2525 or by email at


Kara Sokol

Communications Director